Ceres and WWF announce 3 new AgWater Challenge commitments

Thursday, April 8, 2021
With the global food sector using 70% of the world’s freshwater supply, moving food and beverage companies to protect water quality and supply is vital to the continuing availability of our freshwater resources. That’s why Ceres is proud to announce 3 new commitments, representing US$43 billion in annual revenue, to improve water stewardship as part of the Ceres and World Wildlife Fund (WWF) AgWater Challenge. The commitments come from agricultural giants Danone North America, owner of iconic dairy and plant-based brands, leading sweetener and starch producer Ingredion, and global food, confectionery and petcare company Mars, Incorporated. With these 3 commitments, the AgWater Challenge increases sustainably farmed land by 1.2 million acres over the next 10 years.
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