Independent Sugar
Trade Analyst

Julian brings ideas, expertise and market insights to his clients

News and views


Sources of trade statistics contain both quantity and revenue data, enabling one to establish FOB and CIF prices for various grades of sugar. These data can contain many outliers, but once suitably processed using suitable statistical methods, they can then give comprehensive, reliable, transparent and independent benchmarks for sugar pricing in domestic markets.

Trade flows

Data from official sources are analysed alongside production and domestic disappearance (consumption) estimates from reliable sources, to construct sugar balance sheets, presentations, trade flow estimates, and sugar market studies to drive smarter business decisions.

Presentations and quotations

On 25 November 2020, I had the honour to present to the 29th Seminar of the International Sugar Organization on the subject of "Coronavirus and Climate Change - Impact on trade flows and logistics". My presentation was also featured on Chinimandi on 11/12/2020.

My presentation to Kingsman Platts conference in Geneva, April 2019. A transcript of the text of my speech is also available by clicking here.

My presentation to the workshop 'Medium-term Outlook for the EU Agricultural Commodity markets' on 22-23 October 2018 in Brussels: here.

Yahoo Finance, August 27, 2019.
Independent sugar consultant Julian Price joins Yahoo Finance’s Brian Sozzi to discuss sugar prices.

About me

Experienced international sugar analyst and broker, demonstrating tenacity and patient liaison with people at every level throughout the value chain, from ships’ crew and clerical staff to chief executives, high ranking officials and government ministers.

Elected eight years in a row as President of the European Sugar Traders’ Association “ASSUC”, comprising sixty sugar trading companies in Europe.

Regular speaker at sugar trade conferences and recognized to possess wide experience, deep knowledge and empathy as a sugar trader and innovative market analyst at the heart of the trade between African, Caribbean, Pacific and Least Developed Countries and the European Union Ltd
Apr 2018 – present

ACP London Sugar Group
London Representative (Eswatini Sugar Association)
Jul 1995 – present

ASSUC, the European Association of Sugar Traders
May 2010 – May 2018

ED&F Man Sugar Ltd
Sugar trader
Oct 1987 – Mar 2018

University of Strathclyde
PG Diploma Marketing

University of Aberdeen

BSc Agriculture
1980 – 1985