Presentations and quotations

Honoured to share my thoughts about the cycles of the world sugar markets with readers of Südzucker's newsletter Sugar & Beyond published on 6th June 2024. And to everything there is a season, turn! turn! turn! as the old song by the American rock band The Byrds put it.

Another year of tightness in global sugar S&D likely, analyst Julian Price opines. See here to read my article for ChiniMandi.

Widely known as “Mister EU Regulations” for his knowledge of the intricate EU policies, Julian Price appears on a podcast for ECRUU, and shares his experience and how he sees EU regulations evolving. Click here to listen on Spotify.

As a representative of ACP/LDC sugar producing countries, I gave a presentation to the European Commission's Sugar Market Observatory on developments in countries that have preferential access to the EU market. The EU  forms an important destination for sugar produced in ACP and LDC countries, and they are investing in quality and sustainability improvements to develop their sugar sectors. Download my presentation here.

A Paucity of Bearish News in the International Sugar Markets
Sugar stakeholders gathered together this year in person at conferences in Dubai (February 2023), Geneva (April) and in New York (May). The mood at all three gatherings was unremittingly bullish – whilst the bears … where are the bears? … are they still hibernating?See my article for Südzucker's "Sugar & Beyond" here.

“Touch and Go” for the World Market.
What’s going on in the world sugar markets? How might the market resolve itself this year? And where might we expect sugar prices to go this summer? Key to this debate is the question of the global sugar balance sheet. See my article for Südzucker's "Sugar & Beyond" here.
Which of the many regulatory developments and proposals could really matter to the European Union and UK sugar trade?.
I was honoured to speak at the 11th Annual S&P Platts Conference on 26th April 2022 in Geneva on the subject of “Brexit and the wider European sugar market”. Please find a copy of my speech here and a link to my PowerBI visual about processed products here.
EU sugar study ought to prompt the establishment of market-based solutions to enhance sector resilience.
More data should be made available to ensure predictability of revenues for all players in the EU sugar value chain. My article for the International Sugar Journal.
World sugar market price signals may promote better decision-making.
Should stakeholders in the European sugar markets pay much attention to world market prices? My article for Südzucker's newletter "Sugar & Beyond".

On 25 November 2020, I had the honour to present to the 29th Seminar of the International Sugar Organization on the subject of "Coronavirus and Climate Change - Impact on trade flows and logistics". My presentation was also featured on Chinimandi on 11/12/2020.

My presentation to Kingsman Platts conference in Geneva, April 2019. A transcript of the text of my speech is also available by clicking here.

My presentation to the workshop 'Medium-term Outlook for the EU Agricultural Commodity markets' on 22-23 October 2018 in Brussels: here.

Yahoo Finance, August 27, 2019.
Independent sugar consultant Julian Price joins Yahoo Finance’s Brian Sozzi to discuss sugar prices.

About me

I am an international sugar trade analyst with more than thirty years of experience in sugar trading and broking gained at ED&F Man between 1987 and 2018 in a variety of roles.

My work has permitted me to travel widely and to learn first hand about the sugar industries in European, African, Caribbean, Asian and Pacific countries and to liaise with people at every level throughout the value chain, from ships’ crew, farmers, warehouse managers and clerical staff, to chief executives, high ranking officials and government ministers.

I was elected for eight years as President of the European Sugar Traders’ Association “ASSUC”, comprising sixty sugar trading companies in Europe.

Today, I participate in a number of committees representing sugar interests to governments and civil society and I research and write about the latest data and developments in the EU and UK sugar markets for my clients, for presentation in conferences and for publication in websites, newspapers and magazines. Ltd
Apr 2018 – present

ACP London Sugar Group
London Representative (Eswatini Sugar Association)
Jul 1995 – present

ASSUC, the European Association of Sugar Traders
May 2010 – May 2018

ED&F Man Sugar Ltd
Sugar trader
Oct 1987 – Mar 2018

University of Strathclyde
PG Diploma Marketing

University of Aberdeen

BSc Agriculture
1980 – 1985 Ltd

Cambridgeshire, SG8 5NL,
United Kingdom.

Registered in England and Wales; Company Number 11233087.
European Transparency Register identification number: 066549432608-52.

Email: julian (at)
Ask Jules anything!