How can we build a more sustainable and competitive food and drink industry? The European soft drinks sector’s vision for the next EU political term

The Parliament Magazine
Tuesday, February 27, 2024
The European soft drinks sector plays an important role in the agri-food field. We manufacture over 97% of soft drinks here in Europe within our network of more than 500 production facilities across Europe. We are proud to be a sector with a strong local presence, supporting over 1.8 million jobs, both directly and throughout our supply chain – a value chain that is estimated to be worth €242 billion annually – and we source more than 85% of our ingredients from European farms. We are also a sector that takes its responsibility. We drive positive change by promoting the health and well-being of consumers, and advancing sustainability in all areas of our business, including by increasing the circularity of our beverage containers. In the spirit of our continued commitment to sustainable and transformative strides, our EU Manifesto rests on three key pillars: competitiveness, health and environment. Here are just a few of our top policy ambitions and our asks to policymakers to help our sector to drive further progress:
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