How the UK Soft Drinks Levy reduced the population’s calorie intake

IZA – Institute of Labor Economics, Bonn, Germany
Friday, August 13, 2021
Our data analysis shows that the levy led to massive reductions in the calorie intake and that, remarkably, most of these reductions were realised before the levy even went into effect. That is because many manufacturers used the two-year gap between levy announcement in March 2016 and enactment in 2018 to change the recipes of their beverages. By substituting artificial sweeteners for some of the sugar, they cut their sugar content below the 5g/100ml threshold, thus avoiding the levy.
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