Is country of origin labelling a question of sustainability?
Thursday, March 11, 2021
The European Commission is working on a proposal that could see mandatory origin labelling extended to more food products across the bloc. Some stakeholders have interpreted this potential increase in regulation a triumph for sustainability, and an opportunity for responsible famers to create value. Others, however, are wary of associating origin labelling with sustainability. They argue that suggesting a link is ‘mixing up concepts’, and that ‘locally-produced’ does not necessarily mean ‘more environmentally-friendly’.
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