Soft drinks industry poised to slash added sugar by 10% in Europe as industry sets new 2025 target

Tuesday, June 29, 2021
The Union of European Soft Drinks Associations (UNESDA) has revealed its enhanced health and nutrition targets to help Europeans manage their intake of added sugars from soft drinks with a pledge to reduce sugar by a further 10 percent by 2025. Key sugar reduction players, including SweeGen, Kerry, Roquette and Sensient, also share their insights following the latest moves for sugar reduction. The new targets will represent a 33 percent overall reduction in average added sugars over the last two decades, building on past sugar reduction milestones that the industry achieved from 2015 to 2019 (14.6 percent reduction on average) and from 2000 to 2015 (13.3 percent reduction on average).
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